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Getting the meeting is the opportunity. Being prepared for what comes next is how you turn it into a business. You finally got the meeting. Maybe it came through Walmart Open Call. Maybe it came after months of outreach, buyer introductions and follow-ups. Either way, earning time in front of a Walmart or Sam’s Club merchant is a big opportunity. And often, you don't have much time to make your case. For suppliers selected for Walmart's 2026 Open Call, that means a 30-min

Imagine you have a lemonade stand. Now imagine there are thousands of lemonade stands all around you. Even if you have the best lemonade, people still need to know where to find you. That's essentially what Walmart Connect does. It helps brands get discovered by shoppers at the exact moment they're searching, browsing, and buying on Walmart's platform. Of course, Walmart Connect is much more sophisticated than a lemonade stand. It's Walmart's retail media platform, designed t

Many brands entering Walmart Marketplace believe that simply listing their products will lead to sales. This assumption often leads to disappointment. The reality is that success on Walmart Marketplace requires much more than just presence. It demands careful execution across multiple areas to truly stand out and drive growth. Walmart Marketplace has evolved into a vital platform where brands must prove their value. It is no longer optional but a necessary step for brands aim

Walmart remains a powerful force in the consumer-packaged goods (CPG) market, shaping how brands grow and compete. For brands aiming to expand or strengthen their presence at Walmart in 2026, understanding the retailer’s evolving priorities is essential. Walmart is not just growing; it is creating real opportunities for brands that align with its strategies. Here are four key trends shaping Walmart’s CPG landscape this year and what brands need to know to succeed. Marketplace