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Walmart remains a powerful force in the consumer-packaged goods (CPG) market, shaping how brands grow and compete. For brands aiming to expand or strengthen their presence at Walmart in 2026, understanding the retailer’s evolving priorities is essential. Walmart is not just growing; it is creating real opportunities for brands that align with its strategies. Here are four key trends shaping Walmart’s CPG landscape this year and what brands need to know to succeed. Marketplace